Name On Logo: Florida Trophy Bass Project
Our Slogan
Manage. Document. Promote.
What we do
The goal of this initiative is for Florida to be recognized as the trophy bass fishing capital of the world. We want people to know that Florida provides them the best chance of catching a trophy largemouth bass. This will be accomplished by conducting innovative fisheries management geared towards producing trophy bass, increasing documentation efforts for trophy bass catches in Florida, and increasing promotion of trophy bass fishing opportunities in Florida.
Industry: Sports & Recreation
Things to communicate through the design
1. Florida is the trophy largemouth bass capital of the world
2. When you think about catching a trophy largemouth bass, we want you to know Florida is the best place to do it.
3. Florida equals big bass
The target audience
Our target audience is anglers that are interested in catching trophy size largemouth bass. We want to appeal to a wide range of ages from young to old. We want to target a broad geographic range of anglers that are looking for trophy bass fishing destinations.
We like these fonts, colors and style
We definitely want a really big largemouth bass as the focal point of the logo, however we want to stay away from a jumping largemouth bass that is overused in many fishing logos. We want people to think Florida when they see the logo (having the state of Florida shape, maybe having palms trees or the sun or cypress trees with Spanish moss) We do not want to use a background shape of a shield. Bold colors of green, yellow, gold, blue, maybe red. Attached are some crude conceptual drawings of a direction we want to go. We would really like for the bass to look very fat and healthy and not be in a jumping pose. The fourth attachment with a sketch drawing is the design concept we are looking for in the bass.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
