Name On Logo: Hancock Fielder Retirement Strategies, Inc.
Our Slogan
Income Planning and Portfolio Management
What we do
We help clients in two ways. 1) We build Strategies for taking Income in Retirement in an organized and efficient manner. 2) We create and pro-actively manage investment portfolios to minimize risk and maximize returns
Industry: Financial & Insurance
Things to communicate through the design
1. Integrity
2. Discipline
3. Results orientated
The target audience
Age 55-70, Income range of $50k to $200k, all walks of life. Our clients are interested in preserving capital, growing their financial security and having their retirement income last as long as they do or longer.
We like these fonts, colors and style
We like the look of a stock chart moving up, arrows, bar graphs...
We like designs that indicate "guidance" and moving towards the desired results
Not too busy looking or over-selling anything.. more of a classy design
Easy to read with not overly fancy style of font
colors: Dark green, white, black and a touch of silver or gold
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Nov 21, 2010
This is a hard decision.. we like several. We like the vegas gold over the yellow gold. we like the names to be different colors (Hancock Fielder) and in all caps. we like the name and slogan easy to read.
I will try to rank the top 5 tonight
