Name On Logo: Opinionabler
Our Slogan
The engine of consumer opinion
What we do
Opinionabler is a new type of research panel - one that is as much community as it is a panel for consumer research. Opinionabler uses social apps and game design techniques to reach and engage its panel. Panelists make money for taking surveys, but also interact, have fun, earn badges & points, ladder-up and feel like their opinion matters.
Industry: Entertainment
Things to communicate through the design
1. Opinionabler is more than a research panel, it is a community
2. Participating in the community is fun and interactive
3. Opinionabler is where your opinion matters
The target audience
Brand needs to appeal to a broader audience so it can't be too niche - age range is primarily 25-54, but needs to be aspirational for younger audiences
We like these fonts, colors and style
Would like the logo/mark to be integrated into the overall design so it could stand on its own and represent the brand; perhaps the "O" or some variation. Prefer bold, but not overly bright colors - blues, greens, greys. Prefer rounded versus sharp edges, but not so rounded that it feels too young.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
