Name On Logo: Picasso
Our Slogan
No Slogan
What we do
We are a multi-national support services company delivering engineering support to governments and the military (ships, planes, submarines, training etc). We are in the process of replacing our entire IT Infrastructure and 'Picasso' is the name we have chosen for our new desktop IT system.
Industry: Miscellaneous
Things to communicate through the design
1. New and Leading Age
2. Reliable
3. Trusted to Deliver
The target audience
The 'Picasso' name is being used to brand a desktop IT environment. It will appear on several thousand desktops (roughly 300px wide) and represent the entire IT Transformation programme, which sees a new, predominantly thin client architecture being provisioned alongside a major new data centre. Target audience will be IT users of all ages and abilities on a corporate network.
We like these fonts, colors and style
Logo should NOT utilise any elements of the artist Picasso’s work. There are no other specific design constraints but the logo should work well on Light Blue (RGB 79, 129, 189) background. Our corporate colors are Black, White, Dark Blue (RGB 31, 73, 125), Orange (RGB 255, 153, 51 ), Light Blue (RGB 79, 129, 189), Maroon (RGB 192, 80, 77) but these are not specifically required for this project. Logo will predominantly be seen on screen but should also print acceptably. Logo must be work at a target 300px width but may be used at a variety of sizes. Suggest logo is abstract or IT related as the business is otherwise too diverse to easily capture.
Our design will be used on
(Web) (Print Media)
