Name On Logo: gravy
Our Slogan
No Slogan
What we do
Stuck in a 'job' job but have your 'real' fulfilling project on the side?
The coolest thing about hobby entrepreneurs like you is that you are also innerpreneurs. You are passionate as hell. You love your subject. You are the experts in it and when you talk about it sparks fly.
Yeah, yeah. It's fine on the side as a small thing, but to take it any further there's a lot of buts... It's too risky, too lonely, too time consuming, too confusing, too many unknowns. In other words, you feel insecure. Could you really take your passion all the way? But it's just you, right? There's no giant infrastructure or team supporting you.
We will make you the g.d. CEO and then give you support as you need it. You don't have to apologize, this is your passion. Maybe you could make some people happy while you're at it, even if it's 5 of them each year.
We will not tell you what to do or try to educate you, we will just help you better control your thingy & prosper with it. We will help you own your path. How you want it, when you want it.
You love doing cupcakes? Teach people how to scuba dive in the weekends? Do iPhone apps on the side? Have a mini eco-notebook factory in your basement? You're it the right place.
You are the pro. We'll just make you feel more comfortable with this idea. We'll give you tools that, if used right and practiced with, will lead you to focus on doing more of what you love. Who knows, maybe one day you can quit your 9 to 5 job.
Possible taglines:
secret sauce your passions /
add thick deliciousness to your calling
Industry: Internet
Things to communicate through the design
1. Slick business mindset yet built in a scrappy barn
2. Empowering your work yet we don't take ourselves too serious
3. A play-like entrepreneurial experience
The target audience
passionate hobby entrepreneurs
We like these fonts, colors and style
I'm looking for a logo and a word mark. They should be able to work together or separate, mostly onscreen. These should work on a white background but I'd love it if you suggest some cool, subtle background patterns and colors that fit with your direction.
We've been getting inspired mostly by "hard-working man" type of graphics. Think of Paul Bunyan, the gold rush, a farmer's hard work, with subtle wittiness behind it. Look at the PDF attached for some aesthetic inspiration.
Our design will be used on
(Web) (Print Media)
