Name On Logo: Roadrunner DRTV
Our Slogan
No Slogan
What we do
Roadrunner DRTV is a television advertising/media consulting firm. We specialize in Direct Response Television (DRTV). Roadrunner advises product marketers on how to advertise their new and innovative products on television, including local channels (i.e. ABC, CBS, FOX, NBC), regional sports cables, national cable networks (i.e. Discovery, USA and Lifetime) and satellite (i.e. Directv and DISH). We also spend a great deal of time analyzing data and pinpointing the most profitable tv stations to target/air the commercials on and develop web sites to accompany the advertised products.
Finally, Roadrunner prides itself on its relationships with vendors and refers only the best companies in the industry for its clients to partner with. We eliminate costly mistakes and run precision, error-free television advertising campaigns.
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Industry: Media
Things to communicate through the design
1. We are knowledgeable, quick, data driven decision makers with an excellent track record for successful tv campaigns
2. Innovative thinkers with fresh ideas
3. Roadrunner can help you cut costs and increase profits
The target audience
Target is comprised of product marketing companies (not individual consumers) that advertise on tv. Here are a few examples of our target audience:
P90X, Total Gym, Proactiv, Magic Bullet, Oreck Vacuum, Humana Healthcare Services, Progressive Auto Insurance
We like these fonts, colors and style
Looking for something that evokes a high-tech, high-energy, modern and innovative feel. Would love something clever like the arrow in "Fedex" logo or the "31" in the new Baskin Robbins logo. Other favorite logos are Lexus, power "on", THX, Masterchef.
I am open to options with or without a Roadrunner bird but do NOT want "cartooney" type designs. As for the bird, it could be the entire bird, just the head, or even just the tail, or none of the above. I am open to most colors and love the high-tech silver/chrome/metallic look, possibly gradient.
I want it to be a professional looking, "clean" logo and certainly not funny or cheesey.
Our design will be used on
(Web) (Print Media) (Television) (Mugs & Tshirts)
