Name On Logo: Luxe Furnishings
Our Slogan
Luxury Living For Less
What we do
Luxe Furnishings is the source for high quality contemporary home and office furniture at factory direct prices. Specializing in modern styled sofas, sectionals, and patio furniture, we strive to offer our clients tremendous value without sacrificing quality or style. Our showrooms will offer items typically found at high-end furniture galleries.
Industry: Home & Garden
Things to communicate through the design
1. Modern and Contemporary Design
2. Product Quality
3. Affordable Luxury
The target audience
Generally, our audience will be young professional adult consumers that are looking to outfit their homes and offices with the furnishings that represents their active and social lifestyles.
We like these fonts, colors and style
We would like to see some originality to the design of this logo. We're hoping to see very clean modern designs. Color gradients are okay, but we also need a logo that can be translated well to 1-color or 2-color printing.
The inclusion of slogan/tagline is NOT required. But the logo should be designed to enable the easy incorporation of the tagline when needed.
We envision "Luxe" appearing at the top in one style and "furnishings" tracked equally underneath in a different font/style. However, we're also open to creative new ideas even horizontal placement.
Please create a CUSTOM ICON to represent the brand to the left of the company lettering.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Nov 4, 2010
********* PLEASE READ READ ENTIRE CONTEST BRIEF *********
ALSO READ THE FOLLOWING: The winning logo must feature an ICON that is unique to Luxe Furnishings. General clip art designs will not pass our test. The icon will be used in some capacity separate from the "luxe furnishings" text.
Icon Design Direction (these are just ideas: we encourage creativity):
- a representation of the letter "L"
- a represenation of the letter "L" in the form of a piece of furniture, perhaps the side profile of a sofa.
- a majestic crown
- we're open to ideas, but please keep in mind that we are a modern style driven company.
