Name On Logo: Blu Dyno
Our Slogan
No Slogan
What we do
Blu Dyno is a business that sells toys and other products that are exciting, fun, and reliable--in that particular order--for kids and teenagers. It will primarily be an online business, but will probably extend into physical stores in the future. It obviously will have physical branded materials for product packaging and other things such as bags and letters and so on.
Industry: Retail
Things to communicate through the design
1. Excitement
2. Fun
3. Reliability
The target audience
Parents of at least one child (boy or girl), between the ages of 27-40 year old. They have a daily job and care a lot about their kids' wellbeing and happiness.
They might not have strong background in product manufacturing and brands, but they value and look for trusted and high quality products.
We like these fonts, colors and style
Why Blu Dyno?
Dinosaurs are majestic creatures that we all love and are astonished by it. These creatures are loveable, impressive, huge, strong, scary, and yet we feel their warmth and friendliness as a big pet creature. Therefore, you can translate that into a representation of excitement, fun, and reliability. Brachiosaurus
in particular is the dinosaur that is fit to the brand.
The design must not be too cartoonish, and the dino should be faceless with no expressions (here are some examples).
Here is the font I used for the brand name, and while it's just a quick search by myself, I believe this font or something similar is a good fit for the brand's identity.
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The colors should obviously have blue integrated as the essential color scheme.
If you have any further questions on other details please don’t hesitate to ask.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
