Name On Logo: NGA
Our Slogan
Next Generation Arms
What we do
Can be with or without the 'slogan.'
Next Generation Arms sells innovative, reliable, accurate firearms. We design and prototype our own weapons and we aim to make improvements in the industry as a whole. We are very much on the leading edge of rifle technology, and aim to push the envelope in the future.
Our rifle platform of focus at the moment is the AR15.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Innovation / Cutting Edge Technology
2. Reliability
3. Professionalism
The target audience
Predominantly Male: 24-55yrs old, United States (Central/West), Above Average Income, Mid to High Education Levels, All Industries, Conservative Lifestyle, Interested in Politics/Firearms - Politically Conservative, Medium to High mechanical interest in firearms.
We like these fonts, colors and style
A good example of a player in the industry who has a good look: Magpul. (www.magpul.com)
However, we would like to keep things a little more professional, a la Knight's Armament (http://www.knightarmco.com/)
We have been sticking with red/black/white as our primary colors - however we are very open on this topic.
THE LOGO HAS TO BE SOMETHING THAT WILL LOOK GOOD ENGRAVED ON A RIFLE. Either as presented or easily toned down into something simple that can be engraved. We have Photoshop/Illustrator experience and can do this ourselves, we just need a good starting place.
Attached is an Illustrator file that can be used as reference if needed. However, please be creative! I will provide feedback daily.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Oct 28, 2010
I provided the Illustrator file as a means for you to see what we are using now - not as something to emulate!
Please branch out from using it too literally!
If it helps to focus you any:
- If Tony Stark was to start a firearms division, what would he use as his logo? We will be conducting international business, and need to be able to reflect that in our logo.
- The use of Symbols/Symbolism is a big plus. Although literally a gun or bullet in the logo may be going too far. If you have an idea, submit it!
