Name On Logo: Illinois Dermatology Institute
Our Slogan
Excellence and Compassion
What we do
We are a group of dermatologists who have come together to form a larger organization. We still have our individual offices, mainly in the Northern and Western Suburbs of Chicago (although we plan on growing), but by becoming one entity we offer many benefits to both the patients and the physicians. We offer medical, surgical, and cosmetic services. Our mission is to provide the best physician-patient relationships possible, striving to offer excellence and compassion that exceeds expectations.
Industry: Medical & Dental
Things to communicate through the design
1. Excellence and Expertise
2. Compassionate Care
3. Patient Oriented
The target audience
We care for patients with ages ranging from 0-100+ and equal ratios male:female. The offices are located in higher income suburbs as well as an affluent area of downtown Chicago, but would like to appeal to anyone with skin (i.e. everyone). We are also trying to appeal to other dermatologists so that they would consider joining the organization.
We like these fonts, colors and style
We like the idea of using the Adinkra (West African) symbol of the "wisdom knot" called the "Nyansapo", which indicates wisdom, ingenuity, intelligence and patience. Trying to incorporate the acronym "IDI" with this symbol would be nice, as well as using the tagline "Excellence and Compassion" underneath our name. An example of the knot and a sample is seen in the uploaded image. We are unclear on color scheme, although prefer only 1 or 2 colors for ease of use on stationary, etc. Probably colors more like green, blue, purple, or burgandy are best. Please - nothing too extravagant. Simple and strong probably better than fancy.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Oct 23, 2010
I realize now that it may be difficult to include the "wisdom knot" with the letters IDI as well as the name of the company and still keep the logo simple and elegant. Some suggestions are to maybe have the wisdom knot logo and name with IDI just emphasized in the letters of the name, OR to just try the letters IDI as the actual symbol next to the name (with NO wisdom knot).
Also, this is on a rapid timeline, so if anyone has any ideas please try and include them at least 24 hours before the actual contest ends.
