Name On Logo: Gotham RED
Our Slogan
Gotham Real Estate Diary
What we do
Gotham RED is a social blog being launched by a real estate agent in New York City. It will be all about her experiences in the city and will focus on shining the spotlight on aspects about the business and important facts about real estate, specific to New York City, which aren't talked about in more professional, formal formats. The blog will be like a Sex & The City for Real Estate.
Industry: Real Estate
Things to communicate through the design
1. New York City specific and the color red MUST be used
2. Relatable and fun --- not too serious or corporate
3. Unique and innovative
The target audience
The audience is New Yorkers who are online and interested in real estate.
We like these fonts, colors and style
I like the style of Sex & The City 2 (http://www.sexandthecitymovie.com/dvd/) because it shows the glitz and glam of New York and is feminine. The logo should also have rounded edges and have a feminine feel to it----not masculine or corporate. This is a social real estate blog and is not meant to be formal with hard edges. It should be fun. NO TIMES NEW ROMAN LIKE FONTS.
Our design will be used on
(Web) (Print Media)
Additional Info Added Oct 21, 2010
I've changed the slogan to: "New York Real Estate Diary" from "Gotham Real Estate Diary"
ALSO. PLEASE ADD A ".com" AFTER THE LOGO BECAUSE PEOPLE NEED TO KNOW GOTHAM RED IS A WEB SITE.
In sum it should read:
GothamRED.com
New York Real Estate Diary
