Name On Logo: Figure Finders
Our Slogan
No Slogan
What we do
Figure Finders seeks to empower, encourage, enlighten and energize all women who are challenged by poor self esteem and a negative body image as it relates to excess weight.
Figure Finders invites a collective, healthful and progressive ideology to its weekly assemblage.
Figure Finders is a company that wants to help women "find their figures". All women have a nice figure even if it is buried under some layers of "fat. We just have to find it with good nutrition and exercise.....this is the idea.... It also speaks to a collective group environment where there will be group gatherings, meetings, workshops as well as one on one sessions with Figure Finders Coaches.....
Industry: Beauty
Things to communicate through the design
1. Progressive - Mature
2. Strength - Healthful
3. Competence
The target audience
The target audience for my logo is women from 16 to 70. All women who are overweight and feel they need support and encouragement to find their way back to having a healthy body.
We like these fonts, colors and style
The most important thing that i want in my logo is this:
The letter i in both F i gure and F i nders will be the shape of a woman's hour glass body with the dot on top of the i being her head. I want the i's to reflect a strong sculpted body that shows her curves but also shows strength and fitness.....
I am open to colour, font and style....
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Oct 19, 2010
I don't want the body of a sexy woman posing in a sexy way as per a few of the logo designs that have come in....
Choices #1 and #2 are starting to get the right idea about what i am looking for. I want the female images to represent strength and freedom.....
