Name On Logo: FreshWagon
Our Slogan
Fresher food, every week.
What we do
FreshWagon.ca is a Canadian food subscription service. Think of the popular food ordering apps, but you pick a subscription. Want to get fresh fruit, meats, or cheeses every week? Hit the site, pick your vendor and sign up to get your weekly stuff.
Industry: Restaurant
Things to communicate through the design
1. Fresh
2. Fast
3. Fun
The target audience
The adults in the home who do the shopping. We're looking for customers who like the best food and are willing to spend a little more to get it.
FreshWagon is a food subscription service. Think of the popular food ordering apps, but you pick a subscription. Want to get fresh fruit, meats, or cheeses every week? Hit the site, pick your vendor and sign up to get your weekly stuff.
We like these fonts, colors and style
We want nice fresh colors, nothing too dark. The logo should be fun, without being childish. A nice soft green, orange and red would work well for the web. It should be on a white background. We don't know if we want a tagline yet, but if you want to include one you can use "Fresher food, every week.". Tagline is totally optional.
While the name has Wagon in it, don't feel forced to do one. If you DO, we don't want any country wagons that would be pulled behind a horse. Think a red wagon that kids pull or a food cart instead.
We don't want this to be too complex, so no characters please. Cleaner is better.
FreshWagon.ca is a Canadian company.
Our design will be used on
(Web)
Additional Info Added Feb 5, 2021
Some feedback on what we're seeing so far.
1) Smooth text, no serif fonts.
2) No more shopping carts. Wagons aren't shopping carts :)
3) We're loving the cleaner ones with a fun font and fruits and vegetables in the logo.
4) Softer colors are better. Nothing too bold and no black.
