Name On Logo: Greater Sum Giving
Our Slogan
None
What we do
This entity is the charitable arm of a private equity firm. It donates to charities on behalf of the parent, for-profit company. It also organizes community service projects, primarily staffed by volunteers from the parent, for-profit company.
Industry: Non-Profit
Things to communicate through the design
1. Charity
2. Generosity
3. Service
The target audience
The target audience for this charitable organization includes:
1) employees of the parent company;
2) philanthropic organizations that may benefit from the organization's donations, service projects, and charitable outreach;
3) business partners and connections of the parent company, which may include other companies in the financial services industry;
4) portfolio companies also owned by the parent company, which are software-as-a-service (SaaS) businesses;
5) the community at large
We like these fonts, colors and style
It might be a good idea to reference the parent company logo, which can be found at
[Login to view URL] The two don't necessarily need to "match" but they should probably be complementary.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
