Name On Logo: MetroTex Commercial Data Exchange
Our Slogan
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What we do
MetroTex Commercial Data Exchange is a commercial information and data solution for real estate professionals whose primary business revolves around commercial real estate – office buildings, retail stores, multi-family housing, etc. The product is a collaboration between the MetroTex Association of Realtors – a non-profit membership association based in North Texas – and the for-profit company Catylist. Catylist specializes in working with its customers to develop and market these commercial exchanges. MetroTex is affiliated with the National Association of Realtors, the Texas Association of Realtors (known as Texas REALTORS) and is the sixth-largest local real estate Association in the United States. The ultimate goal of MetroTex and its members is to provide excellent service to customers and tirelessly work to improve local communities.
Industry: Real Estate
Things to communicate through the design
1. Integrity
2. Leadership and Professionalism
3. Knowledge and Expertise
The target audience
The MetroTex membership is about 23,000, and approximately 1,000 of those identify as having an active interest in commercial real estate and a business model that relies heavily on commercial real estate transactions. There are two types of these commercial real estate practitioners – Agents and Brokers. Agents are the driving force behind commercial real estate transactions. They show properties to clients, and spend countless hours staying on top of their education and marketing their services to the commercial real estate community. Brokers are more experienced real estate businessmen and women and are leaders of a team, sometimes consisting of several agents. They are volunteers in their community and mentors to the agents they serve.
We like these fonts, colors and style
We would like to avoid many of the things you see in real estate logos and commercial real estate logos – tall buildings, office parks, etc. We don’t like swooshes for the sake of swooshes or logos that are too busy. We would like this logo to be simple, modern, clean, sophisticated and sleek. “MetroTex” will be secondary:
MetroTex
Commercial Data Exchange
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Our design will be used on
(Web) (Print Media)
