Name On Logo: The Geometric Technical Analysis Group
Our Slogan
Managing risk through geometry
What we do
The Geometric Technical Analysis Group "The GTA GROUP" offers professional money management to high net worth individuals and mid market institutions. Our primary goal is to provide our investors long-term capital appreciation with low correlation to traditional investments.
Specifically we believe:
Strategy
The global currency, commodity, and interest rate markets have recurring regular patterns. The team uses technical analysis to recognize these patterns and look for potential exhaustive and bottoming inflection points. The team then fuses these inflection points with advanced price and time patterns to derive potential trade ideas. Idea generation typically comes after days or weeks of studying the markets, developing a cyclic theme, then determining the proper currency trade vehicle. The team believes that they can generate alpha through identifying these global cycles and imploring exceptional risk management and trade management procedures.
Style
Technical / diversified / currency
Industry: Financial & Insurance
Things to communicate through the design
1. Clarity
2. Cuttting edge, precision, trend setting
3. Integrity
The target audience
Early adopters that are interested in alternative strategies and new ideas for diversifcation. Speculators that are look for precise, calculated risk. Those that have traveled internationally and are open to new ideas. Those that do yoga and appeal to wholistic way of viewing thee world. Those that believe in precise geometric relationship.
We also use The GTA Group so A logo could be creted around that as well much as our former logo was.
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media)
Additional Info Added Oct 24, 2010
Two major items:
1. The slogan should change from a message of “risk management”
to a message of “capital appreciation”
o Our potential customers first and foremost want to hear that you we make them money. Risk management is important, and maybe how we manage risk is important as well, how you we will make them money is probably most important. So our slogan needs to say that over how you will manage their risk.
o We are an investment company, using technical analysis (subset: pattern trading) to both 1) identify opportunities for customer capital appreciation and also to 2) mitigate losses from particular trades that go south.
o Our name has “Geometry” in it, I don’t think we need to pound that message home in your slogan as well
o With the above, I think our slogan needs to be something like the below:
Growth Through Pattern Recognition
Right Time, Right Pattern, Right Trade
Technical Insights to Growth
Pattern Appreciation (I like this one with the “Appreciation” double entendre)
Etc…
2 Then, the logo does follow from the slogan. However, instead of random geometric shapes, I think we should show a stock pattern.
o We should show a stock price graph, like two mountains or whatever
o Then we should have dashed lines showing uncertainty up or down from the present, mimicking that a stock could go up or down
o Then your company name needs to be placed to show we can recognize and take advantage of the unknown and uncertainty through pattern recognition
o We have a general concept but this should show you what we are thinking ..