Name On Logo: My scrapENVY
Our Slogan
Envydecor......Envyalterables......EnvyScrapbooks
What we do
We're talking about life artistry here. The art of memory preservation (scrapbooking) the art of creating for ones home (ENVYdecor)... the art of creating to CREATE (Envyalterables) ........
I really want my client to sink their teeth into the trifecta of the above...and I need my logo to embody that feeling.
Industry: Home & Garden
Things to communicate through the design
1. Cutting Edge for the domestic minded
2. Creative Freedom
3. Clean but artsy
The target audience
My audience is primarily female. Ages will range from late teens/early twenties through late sixties(and above! but I think you get the picture). My audience is generally family oriented, looking to capture the memories in their life, decorate, and enhance the space they live in.
Income is going be mid-range to wealty, this can be an expensive hobby (however "money-saving ideas" will be part of the message).
Location will be worldwide (truly WORLDWIDE)
We like these fonts, colors and style
Vintage Chic, Parisian/European/Gothic(not TOO gothic). Contrast, flourishes (not to trendy though) MEMORABLE!!!
I do like the idea of tying the color green into the picture (play off the thought "green with envy")
I am very open to ideas (yes, I realize this is frustrating).
This will be used mostly for a web presence but needs to have potential for print and even T-shirts.
Our design will be used on
(Web)
Additional Info Added Oct 7, 2010
the slogan is not mandatory for the logo ... I want the option to use the logo with or without slogan. When designing the slogan please disregard my typo on Envyscrapbooks (the S doesn't have to be capitalized).
