Name On Logo: Naked Head
Our Slogan
Be Brave. Go Naked.
What we do
I'm building an online, print on demand, apparel business featuring t shirts, sweatshirts, hats, mugs, and more.
The primary focus is on people who shave their heads or love someone who does. Hence the name Naked Head. The brand is meant to be strong but mischievous. For example, inspirational quotes will appear along with logo on some apparel.
Other shirts might be slightly funny and say something like "Go Naked at the Beach." Ladies shirts might say something like "I'm with this Naked Head." or "Naked Head lover".
Industry: Internet
Things to communicate through the design
1. Bold and Fun
2. Simple/minimal
3. Modern
The target audience
Core audience is men late 20's to about 60 who shave their heads or have male pattern baldness.
Action oriented men who are proud of who they are but motivated to improve their lives in all aspects - business, professional, physique. Men who want to impose their will on life - not let life just "happen" to them or drag them down.
Basically a kick ass person (or someone wanting to change their life in that direction). Secondarily, any gender or age group that loves men like this or likes the action message.
Since there are millions of men with male pattern baldness, they are not all the same. I want the logo strong and fun but flexible enough to be modified slightly for men from all walks of life. For example, axes could flank the base logo for Naked Head firefighters, wrenches for Naked Head plumbers, hunting gear for Naked Head hunters. So occupations and interests may vary.
Education - some college and more. Tradesmen to executives.
Income - middle class and above.
Opinions - varied. I'm looking to appeal to a wide range - not a narrow slice. The base niche is shaved head people, but the positive message is universal.
We like these fonts, colors and style
I have read where designs with the Golden Ratio of 1 to 1.61 have a subliminal appeal to people. This intrigues me and I'm interested if this can be integrated into my logo. This is not mandatory though.
My favorite designs are:
The Project Rock Logo from Under Armour. Its bold, simple, solid, and flexible. They use it a variety of colors and ways.
The Spartan Race Logo. Also bold, simple, easily recognizable. The word mark Spartan can stand alone or be combined with the symbol.
Iron Man super hero face logo. Also simplistic but flexible. Faces down slightly in a strong or aggressive way - but not too much.
The outlaw sporting goods logo built on this site by kindfisherkreative.
I envision a head or partial head with the bald head prominent. Base logo needs to look strong and masculine but could maybe be altered to look mischievous. Maybe a wink or a smirk? Should it face down slightly?
Very few features on the inside, maybe eyebrows and eyes only. Maybe a simplistic mouth that can later be altered for a determined look or smirk. Maybe this can be accomplished with eyebrows or eyes only.
I'm open to ideas however.
I would like the symbol to be able to stand alone or with the word mark. So I would like the word mark and initials of N H to be able to stand alone. I have a couple of designs of the N and H I like that are minimal and can be placed on hats , left breasts of shirts, etc. I will attach them. Not sure what the font is - I like it but I am not dead set on the font.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
