Name On Logo: That Bar
Our Slogan
No Slogan
What we do
Not sure if we should be in restaurant or entertainment section as we are a bar and not a restaurant (but obvious crossovers exist), and we see variants from both sections that could apply.
That Bar is a new bar opening mid October in Houston and is almost 4000 sq ft. Decor is upscale and contemporary but recognizable / not to alienate any customer base. this is likely to evolve over time.
We are striving to provide a cool atmosphere that welcomes everyone from the most trendy and hip crowd but also for anyone who just want to have fun during nightclub hours or when coming for a sporting event for that fact. We have tossed around all kinds of customer service themes we may grow into but for now we are just going to get opened and see where the customer demographic and interest takes us.
In addition to the nightclub atmosphere we provide complete ongoing and special event sports coverage in a comfortable bar atmosphere during the day (football, baseball, basketball, boxing, UFC, etc.).
We have 4 big projectors/screens along with over 20 new large LCD flat screens strategically placed throughout the bar. They will be used for sports as well as to provide the latest in video and sound mix combination for the DJ to take full advantage of all video during his sets.
The dance floor is brand new, wood, and an awesome space with 500 sq. ft main area along with a 200 sq. ft. stage along with a pole for any girls who want to get up and show off which seems to be a hot trend.
Custom JBL sound system (we way over did it but it sounds ridiculously good) along with the latest, state of the art club lighting (lasers, gobos, strobes, led's, etc.)
Industry: Restaurant
Things to communicate through the design
1. cool, hip, trendy but not pretentious
2. warm and inviting
3. the place to go
The target audience
people that are trendy/hip/cool. We want cutting edge cool but don't want to alienate any age group, i.e. want it to be a comfortable for all who come. 21-45 typical customer
We like these fonts, colors and style
The color of the space is black and red. We are not married to that color scheme for a logo but it is the predominant color scheme in the space. We will consider all creative ideas (as we are not creative). Red/Black and/or either might be cool but also something totally different could look good too as a complete contrast...we are just not sure.
We are open to edgy/hip or clean/simple. At the end of the day the coolest look will be chosen.
We tossed around the idea of having "sports" and "nightlife" around the logo but we might be better off just having "That Bar" somehow as we really don't want to be known for a specific offering. Rather, we want to be generic enough (kinda like the name) to just be the place to go.
The name lends itself to all types of cool t-shirt / promo slogans, etc. so we will be looking for those later after the logo contest.
Not sure if a graphic/icon or just a cool name variant, we are open to all.
We have no preconceived notions. Keep in mind it will need to be on an outdoor sign, website, business cards, etc. The logo needs to work small and large, color (maybe B&W? - not sure there).
We're excited to see what you all come up with - and will be giving ongoing feedback throughout the process.
Winner also gets $100 bar tab if you are ever in Houston.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
