Name On Logo: Le Ballon Rouge

No Slogan

We sell children's toys online. Not ordinary toys... toys that children want to play with because they're fun, stimulating and encourage creative and imaginative play. Le Ballon Rouge means "the Red Balloon". My parents tell me a story from when I was young. It was Christmas and they had spent a fortune on toys. When I went in to the decorated living room on Christmas morning I declared: "Wow! A red balloon!". I spent the day playing with it.

So that's what we're about. We offer toys that children like because they're fun, not because they've been bullied into wanting them by tv etc.

Industry: Sports & Recreation

1. The child comes first

2. Our toys are good for kids

3. We're fun, friendly and unpretentious

Our main target audience are the parents of children aged from 0 to 6 years. They would mostly be young mothers. We're an online business so most will be active internet users. Educated parents that are looking for something a little different for their kids.

Please read the full brief attached in pdf format.

Objective:
We need a logo for a new company that we can use on websites and on company stationery etc. We'd like it to be consistent with the ethos and message above. We are child focussed and sell toys that put the child first.

Features to be included:
• A red balloon on a string!
• The company name "Le Ballon Rouge "
• A character of some description. (For example: a child, or a bear perhaps?)

Styling:
• Simple and unpretentious
• Fun and playful
• Perhaps, like a child's drawing? (just an idea)

Technical Considerations:
• Logo must be in Adobe Illustrator format

Examples of stuff we like:

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Here we like the simplicity and the character in the image.

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Here we like the balloon. Not the man though... he's too pretentious and too grown up. I like the fact that the balloon is big and round.

(Web)  (Print Media)  (Billboards & Signs)