Name On Logo: Standout Solar
Our Slogan
Your Trusted Name in Solar
What we do
- We sell and supply solar products residentially and commercially
- We are a group of professionals who have been in the renewables market for a combined total of over 20yrs. We've noticed many solar customers being burnt by a lack of service or quality in the industry - so-called "cowboys" coming and going - and wish to be the standout and provide the highest level of service, quality and value to our clients long-term. We've seen what doesn't work, so we know now what does. We plan to "Standout" by providing 5-star quality and service.
- We will specialise in New South Wales of Australia to begin with, and plan to grow into other states of Australia: namely Queensland, Victoria and South Australia.
Industry: Miscellaneous
Things to communicate through the design
1. Professional
2. Friendly
3. Reliable
The target audience
- Home-owners (residentially), businesses, government, not-for-profits (anyone with a roof)
- Location: New South Wales, Australia (to start with, later into other Australian states and territories)
- Type: Often residential customers are families or self-funded retirees or pensioners.
- Age range: 30-90
We like these fonts, colors and style
- We chose Standout Solar as we felt that it was a nice middle ground between the cliched names - “One Power” “Flare” “Horizon” “Green” and the too techie anagrams - Resinc, QJB, AWV etc. We feel it has a professional sound and with backing from our planned radio advertising - can help sell our message of being “Trusted”.
- Trying to avoid the cartoon, sun-glassed sun riding a surfboard…I was thinking of a solar panel, light rays to frame it so it stands out on polo shirts etc. “Standout Solar” in standout text across or inside the panel potentially, in landscape.
- Logo will be used on polos and business shirts, which will be either navy blue or light grey.
- Open to colours, style and fonts. Potentially different to the cliched colours of the industry, to "standout".
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
