Name On Logo: Hudson Valley Luxury Resorts
Our Slogan
Short and Long Term Luxury Rentals
What we do
We provide short and long term luxury vacation rentals in the Hudson Valley. Specializing in family gatherings and social events.
Industry: Real Estate
Things to communicate through the design
1. Family Oriented / Welcoming / Friendly Resorts
2. Luxury / High end resort
3. Exclusivity
The target audience
Average age between 25 - 50
Gender non-specific
Location: National
Average income: $80k+ per year
College educated
Lifestyle / interests: People interested travel / vacationing / events / special moments / reunions / social events / celebrations
We like these fonts, colors and style
Brand Values
1. Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
Hudson Valley Luxury Resorts:
Our mission is to provide luxury vacation rental houses to family and groups. To make the time spent at our resorts like no other. Create an unforgettable experiences that lasts longer than your time stayed. A place that your family can create new memories that last decades. Our friendly staff and innovative management are efficient and we promise to always over deliver.
2. Product/services positioning statement: This is like your company mission statement, only more specific to your offerings:
"For unforgettable memories, Hudson Valley Luxury Resort is here for you."
3. Benefits of your product/service: What are the unique benefits of staying at a Hudson Valley Luxury Resorts?
Unforgettable lifelong/lifetime experiences
Extraordinary customer service and support
Private luxury vacation rentals
4. Five words that represent your brand: Think about your brand’s personality. How would you describe it?
Luxurious
Trustworthy
Excitement
Exclusive
Professional
5. Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience.
The World's most luxurious vacation rentals.
To create moments of bonding and love.
Luxurious, crafted experiences. Exceptional Service.
Unforgettable memories.
6. Value proposition: How do you solve your customers’ problems? This should summarize why someone should stay at a Hudson Valley Luxury Resort property.
For Families and Groups who want an unforgettable experience, our vacation rentals are the place you've been waiting for.
Brand Attributes
The following questions will dive into the essence and identity of your brand.
7. How does your brand’s image fall between these opposing characteristics?
Luxury
Extravagant
Fun
Simple
Approachable
Professional
Modern
Elegant
Safe
8. What colors represent your brand?
Black with a tint of White
9. What colors would you not like to see?
Not any other shades of colors
10. What words would you use to describe your brand’s image?
Luxury
Adventure
Excitement
Exclusive
Unforgettable
Special
Modern
Extravagant
11. What words would you not want used to describe your brand’s image?
Fun
Cool
Conservative
classic
Sporty
Simple
12. What attributes and/or emotions do you want associated with your brand?
Excited
Ecstatic
Energetic
13. What attributes and/or emotions would you not want associated with your brand?
Satisfied
Pleased
Glad
Perky
Content
Abstract Values
To answer the following questions, use your imagination to think of your brand in unique situations.
14. How would you describe your brand to a friend?
We are a luxury vacation home rental company in the Hudson Valley. Creating unforgettable and extravagant memories that last a lifetime.
15. How would you describe its style?
Bougie
Luxury
Exclusive
Extravagant
16. What other brands would be its friends?
Ritz Carlton
Belmond Limited
LVH Global
Luxury Link
SLH
17. Where would your brand hang out?
Cayman Island
Manhattan
Paris
Zurich
Los Angeles
Bora Vora
Cocoa Island
18. Age? Gender?
25-45. Groups of males and females and big families
19. What actor/actress would be perfect to play your brand? Why?
James Bond
Jennifer Aniston
Scarlett Johnasson
Sofia Vergara
Angelina Jolie
20. What kind of car would your brand be?
Ferrari
Ashton Martin
Lamborghini
21. What animal would represent your brand?
White Lion
Tibetan Mastiff
Savannah Cat
Cloned Dog
Design
Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.
22. Which one of these logo formats do you believe best represents your brand?
23. Pictorial Mark
Preferred Logotype: Classic
Common elements include timeless colors, literal imagery and traditional type.
24. What style of font do you feel best represents your brand?
Slab Serif.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television)
