Name On Logo: Supercharge Your Marketing
Our Slogan
Effective Programs and Strategies for Small Businesses
What we do
This logo is for a non-profit program aimed at helping small and medium-sized businesses grow through powerful marketing. We will be offering businesses consulting services, special programs and events where business owners and employees can work on their marketing during in person labs and online through webinars, in person trainings and more. The topics covered in this program will be all encompassing - think -- digital marketing, content/copywriting, social media, sales and traditional marketing (flyers, ads etc.) and branding.
Industry: Miscellaneous
Things to communicate through the design
1. Marketing
2. Modern / Fun
3. Effective/ Powerful / Jolting
The target audience
This program is NOT industry specific, but is specific to small and medium-sized businesses. These businesses are located in our service territory of California - orange county and the inland empire. They are business owners, or employees working in a small business, may/may not have marketing experience.
We like these fonts, colors and style
TWO DESIGN STYLES
OPTION 1 - POP ART
It would be neat to see this logo look like pop art (see examples), but again does not have to be in this style. We're open to other designs and ideas.
OPTION 2 - ICON ART
Another option is making icons that reflect marketing as part of the logo. The three images below give you an idea, where icons fill a space to become a shape. For the image #2 below instead of a phone in the middle "Supercharge Your Marketing" and around it icons for different aspects of marketing like social, an email, a megaphone etc,.
Link to samples>>>https://bit.ly/39q19sY
- Please DO NOT use a light bulb or over generalized icons.
-If you use a lightening bolt, please make it abstract and tie it with an icon that symbolizes marketing or outreach (e.g. a bullhorn, a target, a speech bubble etc.)
- below are some reference ideas but your entries DO NOT need to include any of these styles, they're for reference only.
FONTS
MUST be Avenir (any variation) and/or Akzidenz Grotesk (any variation)
COLORS
Navy Blue, Grey and White
***Navy Blue
Pantone 282
CMYK: C: 100 M: 68 Y: 0 K: 54
RGB: R: 0 G: 46 B: 98
Hex Color: #002e62
***Gray
Pantone Cool Gray 7
CMYK: C: 0 M: 0 Y: 0 K: 37
RGB: R: 173 G: 175 B: 178
Hex Color: #adafb2
**STANDARD WHITE color
May use red as an accent
Red:
Pantone: 193
CMYK: C: 0 M: 100 Y: 63 K: 13
RGB: R: 209 G: 18 B: 66
Hex Color: #d11242
Our design will be used on
(Web) (Print Media)