Name On Logo: MileHighMoto.com
Our Slogan
Doing It Miles Above The Rest
What we do
We sell apparel, gear and parts & accessories for the powersports industry (motorcycles, ATVs, snowmobiles and personal watercraft).
Industry: Retail
Things to communicate through the design
1. We sell everything you need to enjoy your powersport machine.
2. We are a fun, friendly Colorado company run by powersport riders for powersport riders.
3. Our customers are into extreme sports and the biker lifestyle so logo can be edgy but needs to be suitable for all audiences.
The target audience
Our customer base is 70% men and 30% women. Both groups between the ages of 25 and 50. They enjoy being outdoors and are risk-takers. They range from professionals to blue collar workers to retirees with the common thread being that they love to ride!
We like these fonts, colors and style
We would like to see mountains used in the design because we are located in Denver, Colorado - the Mile High City. Integrating a playful but tasteful take on the "Mile High Club" theme would be interesting given our tagline of "Doing It Miles Above the Rest" but we are not tied to the theme. Maybe incorporate a 50s style pin-up flight attendant into the logo. Whatever your take on the theme might be - it has to be suitable for all ages to see on a t-shirt. Subtle, playful tones are ok but overly sexual tones are not. Think Axe and GoDaddy commercials as the far edge of where we want to go.
We don't want to see the typical flames or tribal tattoo styles you see on a lot of motorcycle dealership logos.
This logo will be used not only for the usual media (web, business cards, signs, print), but will also be used on branded merchandise like t-shirts and hats so it will need to be able to be used at multiple sizes.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
