Name On Logo: Seekeasy
Our Slogan
OPTICAL PARLOUR & BESPOKE SPECTACLES
What we do
This is a one of a kind optical shop. Playing on a speakeasy which hides a bar in the back. We look like we're a bar but we hide an optical shop. We're a custom optical shop making eyewear out of wood, vinyl record, comic books, abalone shell, 3d printed materials. Our chicago based optical shop is going to be a throwback to Prohibition and we're going to be an optical shop hidden behind a bar.
Industry: Retail
Things to communicate through the design
1. Vintage Bar
2. Humor
3. Optical shop
The target audience
People who are looking for something new, inventive, interesting, or engaging in the eyewear industry.
We like these fonts, colors and style
New Notes: It should say "est 2020" somewhere on the sign. Lets keep fonts 1920-30s. Not Modern and Not 1800s (no saloon/western fonts)! Fonts need to be VERY easy to read though I'm not sure why but a few artist's design an "S" that is hard to read and the slogan fonts do not look good in cursive or any font that looks digital/computer, or anything modern. I love a two tone look for the main Logo but make sure the textures (which I like) keep the font readable and are not too distracting.
I like the Cheers logo but I'm open to ideas. Vintage glasses need to play a part of the logo so its clear we are selling glasses. Simply put. But I also want to play up that we're acting like a reverse speakeasy.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
