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PowerLux Fitness Logo Design Contest
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Seen Monday, February 10

Design Contest Brief

Views 1052
Company Name: PowerLux Fitness
Our Slogan
Slogans we are considering: "Functional Lifestyle Fitness" and "What do you train for?"
What We Do
We need a logo design for a fitness company called "PowerLux Fitness". We are a functional lifestyle fitness business that designs fun, functional workouts for all types of people, whether it is for professional athletes, weekend warriors, or the every day person trying to maintain their lifestyle. We offer services that provide individualized workouts that help people with their every day life, for example their profession, their hobbies, or if they are simply trying to get in shape and feel better in life. PowerLux Fitness puts a spin on the typical training session, as we make them fun and applicable to the needs of the client, whatever those needs may be. We incorporate exercises and training sessions that professional athletes would do into the workouts for the everyday person. At PowerLux Fitness, we do not settle for simply lifting weights or running on the treadmill. We focus on speed, quickness, explosiveness, power, strength, stability, and soft tissue integrity. Each workout is a new and fun experience that will benefit the client in their every day life activities and/or with their hobbies (e.g. skiing, snowboarding, skateboarding, basketball, surfing, etc.) The workouts are designed to put people in a fitness state that decreases injury rate and allows them to live the lifestyle they want. Fitness is measured depending on the needs of the client, generally in terms of: injury rate, performance in hobby/sport, decreasing the number of days lost at work, weight loss, and overall health and wellness. The final design should convey a unique fitness environment that makes working out fun while generating great results for any type of person.
Industry: Sports & Recreation

Things to Communicate Through Our Design
1. Professionalism
2. Fitness
3. Clean yet bold, rememberable, and timeless

Target Audience
The target audience is the working person and athletes. Sex: male and female. Location: Northern California (Sacramento and Lake Tahoe). Income: middle income and up. Occupation: any and all. Lifestyle: ranges from office worker to weekend warrior to professional athlete. Values: intent on being healthy and fit while having fun.

We Like These Designs (fonts, colors, style)
I would like the following colors to be used in the logo: black, white, gradient gold (made from these hex color codes: #AE8625, #F7EF8A, #D2AC47, #EDC967), and dark sky blue (hex color code: #00aeef). I am open to any font and style. *The uploaded image is an example of the colors*

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Television,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Contact
US flag United States
Since: May 8, 2009
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