Name On Logo: Babu™ - Worldwide Independent Biotechnology Institute
Our Slogan
Longer. Healthier. Better.
What we do
The Independent Worldwide Biotechnology Institute, or simply Babu™, combines academia and industry to create infinite research possibilities. The idea is born from the need to facilitate the true age of human progress. Our motto, ‘Longer. Healthier. Better.,’ stands as our guiding ideal and drives us to our revolutionary vision – to accelerate three generations of scientific work in one decade. Multiple scientific projects, both submitted independently to the Institute and designed by Babu™, will be funded and supported from the initial to the final steps of their existence by Babu™.The idea behind the Institute is simple and yet novel; which will allow us to keep the most important promise we can make to all of humanity.
Industry: Medical & Dental
Things to communicate through the design
1. The Three Pillars: Biogerontology, Developmental Biology, and Regenerative Medicine & Stem Cells (Babu's™ specific focus).
2. The fact that it is the INDEPENDENT biotechnology INSTITUTE - entirely unique and different from other biopharma companies. Also, it is a NON-PROFIT company, which is crucial for the Mission and Vision of Babu™.
3. Babu's™ name and its motto: Longer. Healthier. Better. Also, if this is possible, Babu's™ adage should also be visualized: "To accelerate three generations of scientific work in one decade."
The target audience
Biotechnology specialists, biomedical scientists, R&D specialists and investors. However, this is a non-profit institute serving its purpose for everyone, so everybody in the world should recognize the logo; with no exception.
We like these fonts, colors and style
We are thinking about three columns, Greek Corinthian columns, standing one next to another, with either the Three Pillar's titles or first letters (B, D & R), or symbols (presented in the picture attached). As for biogerontology, the hourglass makes good sense and is simple; for developmental biology, the DNA double helix is good, but other ideas are appreciated (simple symbols). Regenerative medicine is a bit bigger challenge, but first aid cross makes sense and is easy to draw. Letters B-A-B-U may be ordered from left to right, with A and second B between B & D and D & R columns, respectively. The motto: Longer. Healthier. Better. can be written beneath the columns or above them. The logo should be simple and "redrawable." Probably in black and white, but colors also can be used (to limited extent, though). The name Babu™ should be immediately recognized and visible. The font should accent the importance behind Babu's™ Mission. We are open to fresh perspective and brand new ideas - the logo must simply be good.
Our design will be used on
(Web)
