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Easy Living, Inc. Logo Design Contest
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Seen Saturday, October 12

Design Contest Brief

Views 3979
Company Name: Easy Living, Inc.
Our Slogan
A Home is Just a Beginning
What We Do
We provide a variety of services for individuals with developmental disabilities both in their home and out in the community. Passion is what drives us! We strongly promote activities outside of the home. We are NOT an institution. Our clients live out in the community. We do not provide the home.
Industry: Service Industries

Things to Communicate Through Our Design
1. Passion
2. Dedication
3. Caring

Target Audience
Individuals / Guardians needing an organization to meet the unique needs for a family member or friend with developmental disabilities.
Age: 20 and above
Sex-Any, Income-Any, Occupation-Any, Education-Any, Lifestyle-Any
Location: Southwest Missouri
Interests: Individuals wanting to work in the field of Developmental Disabilities or looking for a provider for a family member
Opinions: Individuals with developmental disabilities deserve to be treated the same as anyone else, with added compassion and understanding. "Normal is a setting on a dryer" not a description of a person.

We Like These Designs (fonts, colors, style)
1st picture: Love the simplicity. Others want it to look more realistic. Motto is A Home is Just a Beginning, so I feel like focusing on a detailed house goes against the motto.

2nd Picture: Current logo in blue and white. It is actually Navy and White. Horribly dated. Can’t tell if house is on fire or if there is a huge tree along with bush infestation. It looks like we sell real estate. UGLY

3rd Picture: Tried to clean it up in word. Still don't like it.

Notes:
1)The second two images are NOT my preference but they are recognizable to the community. That does not mean I like them

2)It needs to be able to be visually understandable in positive and negative lighting so it can be printed on very light gray and navy. I hope that made since – not my specialty.
3) It does not have to be any of the above. These are the only concepts I have.

Our new building colors are light gray and highlight the colors outside are
Sherwin-Williams 6943 - Intense Teal,
Sherwin-Williams 6966 - Blueblood,
Sherwin-Williams 6950 - Calypso
Sherwin-Williams 6558 - Dynamic Blue
Our current font is the same as below but it can be changed.
Please don't make it look like a medical facility or nursing home. That is the exact opposite of what we are going for.

Our competitor uses the people shaped like a filled "V" with a dot for the head. I really like them, but I can't use them. Ours need to appear gender neutral because we provide services to both males and females. I do prefer them to not be overly detailed as that tends to create a rehab facility look. Simple shape with head, arms, legs and possibly VERY SIMPLE hands and feet.

I don’t want anything that appears to be just the top of a house. A local contractor has that logo.

I like smooth flowing lines and much cleaner than our current logo. A home with a few trees a 2 people that is inviting but not child-like.

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United States
Contest Holder
Joined: Sep 12, 2019
Posted On October 6, 2019
  #471) LOVE the line flowing from the letter N. Can the house be made smaller?
Our clients don't live in houses that big. Also can you change the green to teal or Navy?

Country Flag United States
Contest Holder
Joined: Sep 12, 2019
Posted On October 6, 2019
  #462) Love the fade between navy and dark teal. Can the house be made smaller? Our clients don't live in houses that big.


Country Flag United States
Contest Holder
Joined: Sep 12, 2019
Posted On October 6, 2019
  #410) Love the size of the house! Needs some shading on the house to create depth with the roof are darker navy fade to dark teal and separate the people. One on each side of the tree please.

#462) Love the fade between navy and dark teal. Can the house be made smaller? Our clients don't live in houses that big.

#471) LOVE the line flowing from the letter N. Can the house be made smaller?
Our clients don't live in houses that big. Also can you change the green to teal or Navy?

Country Flag United States
Contest Holder
Joined: Sep 12, 2019
Posted On October 5, 2019
  #421 I love the simplicity but the other committee members thank it is too simple

Country Flag United States
Contest Holder
Joined: Sep 12, 2019
Posted On October 4, 2019
  #344 I would like to see the Font not in all caps. I looked at submissions from contests you have entered and they have an artistic flair that is missing on this. That is completely my fault for not being able to explain what I am looking for. The lines are so blunt and sharp and the house is so blocked off. Can you make the lines less blunt/boxed and more soft. Also I like the shading on the roof but can you have the wall and wall lines blend like the roof? The house itself needs soft blended color. I think it would give it a softer look. I hope this makes since. Also can you make the back ground a light gray?

Contact
US flag United States
Since: May 8, 2009
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