Name On Logo: Skedi
Our Slogan
No Slogan
What we do
Skedi is a software as a service product developed by a Seattle based software company. Our company is dedicated to resolving the scheduling problems of working families by providing a family calendaring service available on smartphones, e.g., iPhone, PCs and Macs (anywhere, anytime).
Industry: Internet
Things to communicate through the design
1. Aggregation and organization
2. Simplicity, ease of use
3. Quality and design
The target audience
Skedi is targeted toward working parents who share scheduling tasks with each other, guardians, babysitters, and their children. They have smartphones and one or more computers.
Primary target: Working mom with school age children between the ages of six and eighteen. Lives in the US, professional occupation such as business management, executive, technology, engineering, science, law, education, healthcare, and sales. Has a college degree, with a busy family, work and social calendar. Works hard but likes to spend time with friends, family, be involved in the community. Owns one or more computers but prefers to use a smartphone like iPhone for email and scheduling. Blue is mom's favorite color.
We like these fonts, colors and style
Keep it as simple as possible with an easy to read font. I believe that shades blue should be dominant in the logo. Unity of the elements is important, e.g., they should work well as cohesive unit. Modern style that will appeal to a busy mom or dad and looks great on a white background.
I've uploaded my homemade (rather unprofessional) logo for informational purposes only. I'm not necessarily tied to the color scheme. I use shades of blue in presentation text.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Sep 17, 2010
A logo that somehow communicates the aggregation of information and coherently organizing is preferred.
