Name On Logo: L'air Camper Company
Our Slogan
Lightweight Luxury
What we do
L'air ("the air" Fr.) is a play on lightweight and a "home". We manufacture lightweight, luxury campers made with advanced composite materials, including a high percentage of post consumer recycled materials. Our lightweight towable campers don't require a large tow vehicle, making them even more environmentally and consumer friendly.
Industry: Travel & Hospitality
Things to communicate through the design
1. Lair definition - a secret or private place in which a person seeks concealment or seclusion
2. L'air - light weight
3. luxury
The target audience
Our audience is everyone that likes to get away in style and luxury, in a convenient, environmentally minimal way. They might be camping in the wilderness, or at an RV park or perhaps they are camped in their friend or family's driveway.
We like these fonts, colors and style
Open to suggestion.
Our design will be used on
(Web) (Print Media)
