Name On Logo: Alexander Cleary Dressurausbilding

Dressurpferde der zukunft

-translations german to english -
Dressurausbildung - dressage training
Dressurpferde der zukunft - dressage horses of the future.
Alexander Cleary is a professional dressage rider and trainer of german sport horses in the skill sport of dressage. The company encompases Horse Breeding, Training, Selling and represents Alex on the professional competition circuit.
We are a young company working amoung very old and established names and brands. Our motto - dressage horses of the future - is encompassing the traditional quality of the sport while introducing a 'new' approach to the training and building of the sports next generation of elite rider and horses. We specialise in young horses.

Industry: Sports & Recreation

1. classic look of traditional quality / nice and official

2. excellence - i.e with the feeling of movement incorporated

3. a stamp of approval

Equestrian sports demographic is from very young (6yr) to old age. it is a premier league sport but mostly operates with peoples private investments. mid to high income demographic but it is not a huge industry and clients need to be highly motivated to change from old partnerships. so trust rather than flamboyance is important.
The sentimental value of the horses is very high, clients expect the same for the horses as themselves a feeling of high level comfort with quality and competence.
European clients.

We would like a Mixed logo- Brand Mark/emblem with logotype // tradtional with new mix.
That it can express confidence and free spirit with the 'movement' of brandmark as we specialise in young horses and don't break their spirits.
An overall clean finish but would like some detailing in the mark.
And a look of establishment with the word type for 'Alexander Cleary
Dressurausbildung'

Gold metallic // B&W

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