Name On Logo: HARP
Our Slogan
Hospital Association Retirement Program
What we do
HARP strengthens the retirement benefits offered by hospitals through a multiple employer aggregation plan (MEAP) solution. The MEAP structure centralizes administrative and fiduciary support, while delegating tasks such as investment selection and monitoring to mitigate fiduciary liability. All of this occurs while also reducing the costs to the hospital and participants.
Industry: Medical & Dental
Things to communicate through the design
1. financial strength
2. retirement
3. complimentary to the KHA brand/logo
The target audience
Kansas hospital leaders - Adults 25-65 working in health care. Specifically targeting human resource officers. Women and men who work in health care in Kansas, CEOs/administrators/CFOs/executives, employees/nurses/health care providers, hospital board members and volunteers. This target audience has a college education or better.
We like these fonts, colors and style
Clean look. Easy to read fonts (Gotham, Calibri, Tahoma). Color preferences are blue (287 C) or gold (124 C) or green (7739 C). This logo should be easy to produce in one color and full color. It should be complimentary to the KHA brand/logo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
