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PW Shoe Lofts Logo Design Contest
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Seen Tuesday, August 13

Design Contest Brief

Views 1107
Company Name: PW Shoe Lofts
Our Slogan
None
What We Do
We are a 34-unit apartment building located steps from the St. Louis University campus. The building is over 100 years old and was previously a shoe factory. It was recently converted to loft apartments.

https://www.pwshoeloftapartments.com/
Industry: Real Estate

Things to Communicate Through Our Design
1. Welcoming
2. Safe
3. Unique

Target Audience
20-24 year old, full-time (undergrad or grad) college student in the mid-west. Males and females. This individual will be more sophisticated than an average college kid. The building has character and architectural distinction. It is historically significant.

We Like These Designs (fonts, colors, style)
The building sits adjacent to the St. Louis University campus. Because it is so close and students occupy the building, it is looped into the SLU security network. To show this, there are blue neon lights that line the top of the structure. I would like to try and subtly incorporate the "neon" blue into the design to signal that we are close to SLU.

https://www.slu.edu/marcom/guidelines-policies/colors-fonts-photography.php

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs, 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 24, 2019
  Everyone - we appreciate the great logos! Looking forward to selecting a winner soon.

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 24, 2019
  We like the simplicity of design in #70

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 24, 2019
 We would be interested to see a combination of #46 with more of the font/color of #51 and only use the SLU blue along the top of the decorative lines

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 24, 2019
 Please DO NOT INCLUDE THE WORD "APARTMENTS" IN THE DESIGN

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 23, 2019
 I really like the lines/design in #46, above and below the words. The building has a lot of historical character and these elements compliment that.

Most of the designs that have been eliminated feel too much like they are a corporate logo or for a large development.

This is a 100-year old brick loft building with only 34 units. It was an old shoe factory.

So far, no designers have attempted to include a shoe in the design. I would like to see something that draws upon the buildings historical use.

Country Flag United States
Contest Holder
Joined: Jul 18, 2019
Posted On July 19, 2019
 Hello -

No need to include "apartments" in the logo..

This is a historic residential structure so we *do not* want it to look like a commercial office building or a large real estate company...

Contact
US flag United States
Since: May 8, 2009
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