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Elanza Fresh Logo Design Contest
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Seen Monday, August 5

Design Contest Brief

Views 2537
Company Name: Elanza Fresh
Our Slogan
Grown for sensational taste - naturally
What We Do
We supply state of the art growing systems & also sell great tasting, nutritious, sustainable wholesale fruit.
High quality produce is grown in tunnels having little adverse effect on the environment.
Industry: Miscellaneous

Things to Communicate Through Our Design
1. Fresh and healthy
2. Sustainability - environmentally friendly
3. Premium quality - prestige and assurance

Target Audience
The audience base is the whole food service industry. From growers to wholesalers, retailers and consumers.

The logo should be corporate and modern and be aimed at people who want to buy healthy, top-quality food and can afford to do so.

We Like These Designs (fonts, colors, style)
The new logo will be used on:
product labels- small containers to large trays
Printed on product paper wrapping
Corporate business cards and collateral
Digital - Website, Video presentations etc.

Style Guide:
Logo should still look okay in grayscale/black
Logo should work with or without the slogan
Please avoid the colour white (associated as the colour of death in parts of Asia)
Lower caps sans serif font preferred for the word 'elanza'

Likes:

Gradient colours
Blue/Greens
Leaf/water imagery

See attached PDF as a guide of styles we like.

Our Design Will Be Used On
Web,  Print Media, 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag New Zealand
Contest Holder
Joined: Feb 8, 2011
Posted On July 9, 2019
 Great ideas coming through! Here are a few quick comments on the submissions so far.

Colours:
- designs should work with just two colours if needed (due to printing restrictions)
- please avoid the colour orange as customers may associate this with oranges (which is a fruit we don't grow)

Fonts/text:
- We like the font styles similar to #114 #125 #6 #97 and #7
- We like subtle symbols and icons as part of the text as seen in #101 #79 #16 etc

Icons:
- some nice themes coming through with the imagery
- Liking those that reference the 'e' in elanza such as #26 # 79 #125 and #117 as the logo is then linked to the brand wording
- Imagery like includes #28 #114 #139

Thanks for the work so far!

Contact
US flag United States
Since: May 8, 2009
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