Name On Logo: Farming Falmouth
Our Slogan
'Together We Grow' or 'Growing Food and Community'
What we do
Farming Falmouth is a group of local farmers, gardeners, ocean stewards and educators who seek to celebrate the food-producing heritage of Falmouth, MA, USA and to cultivate connections between our community and farmers. We envision a sustainable food culture that is a vital and flourishing part of our town. Through promoting community gardens, school farm field trips, and outreach events, we want to educate about how our food is grown, where it is grown and who grows it. Another aim of FF is to keep food in our landscape by conserving farmland and putting more of it into production, as well as tapping -- responsibly -- into the potential of the sea for food and making the best use of our local resources in a sustainable way.
Industry: Non-Profit
Things to communicate through the design
1. We are a coastal farming town with many small land farms and shell fish and kelp "aquaculture" farming.
2. We hope for a sense of community engagement and involvement. The logo will be shrunk and added to local restaurant menus to indicate locally grown.
3. Our town, Falmouth, has more water than land and we want to convey the land/water balance and importance of environmental conversation and preservation.
The target audience
Cape Cod, MA, USA is seen as a very wealthy community but the year-round population is very blue collar. We want to connect our year-round and wealthier, seasonal community members, possible funders and local eaters about the importance of knowing about and supporting local food growing.
We like these fonts, colors and style
We lean towards very simple logos that can be scaled down and reproduced in b&w and limited colors. We like the Stone Barns/ Blue Hill (of NY, USA) logo of a rabbit because although it is a pest to most growers, it evokes good feelings towards the farm.
We like our local Falmouth Farmers' Market turnip logo. Especially with the tagline: Rooted in Falmouth. Turnips were once an important crop here. And the "rooted" message also sent a message to the Town: Here to stay.
Our Goal is to keep the logo simple, evocative, easy to scale down to menu-asterisk size, and reproducible in b&w. We are a town of small farms, historic strawberry fields and lots of fishing and shellfishing. No silos and hills of ploughed fields!!!
We are trying to get out of the corporate feel with something more artistic and hand-drawn looking. We are looking for a more interesting, fun and playful font. Perhaps something that is chalk/ brushed or drawn. Here are some examples.
lino-cuts are often used for farm illustrations -- and animals.
ck out: or google lino-cut logos.
Yes, you will see cute rabbits. Not to mention squirrels. But take a look at some of the lino-cut lettering, if that's a safe way to start.
See also:
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Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
