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$350 Prize


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Silk Road Wholesale & Distributors Logo Design Contest
Seen Sunday, June 16

Design Contest Brief

Views 2267
Company Name: Silk Road Wholesale & Distributors
Our Slogan
What We Do
We are a wholesale business that distributes dried fruits, nuts, seeds, spices, and more. We offer top quality products that we import from around the world.
Industry: Manufacturing & Wholesale

Things to Communicate Through Our Design
1. Quality/trustworthy
2. Modern/sleek
3. Large corporation with best prices

Target Audience
The target audience is 95% male, age 35-65, business owners of restaurants, bakeries, other wholesalers, farms, import/export food growers.
Customer locations: USA/Canada
Vendors: we import from entire world including Chile, China, Vietnam, India, Peru, Argentina, Mexico, Canada, etc...
Occupation: Business owners wholesale
Interests: Food, spices, nuts, fruits, vegetables,
People: Logo must appeal to many ethnicities and cultures
Behavior: all customers look for a good deal every time, we want this to be shown through logo with modern design

These people are always looking for the freshest quality product to use in their baking/ cooking or to sell to other parties.

We Like These Designs (fonts, colors, style)
Color scheme: see attached images, these are just for reference, does not have to be these.
Style: Modern, I had 3 ideas
1. Silk Road and then Wholesale & Distributors placed under Silk Road with a logo above or on side
2. The words Silk Road are turned into a modern logo using negative space.
3. Can Have Silk Road Wholesale & Distributors around in a circle with a logo in middle like a stamp of sorts

Font: creative font does not have to be too masculine.


From list above i like #s, 11, 18, 20, 31, 78, 85, 87 or


Logo: Either incorporated into the words Silk Road or something to do with trading goods (desert, camel, sand road? again must be minimalist, and these are just ideas think outside of the box... again we sell commodities nuts, dried fruits, spices etc

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs, 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United States
Contest Holder
Joined: Sep 14, 2015
Posted On June 5, 2019
  guys I have removed the old attachments and added new ones.

2 images of MAIN color (choose either the blue or green) these are to be used with neutral colors like white or grey in addition to another hue of the MAIN color

2 images of some simple designs. Looks like everyone is trying to make some intricate designs. Simple is KEY. You can use the letters S R in a creative way maybe works.

Country Flag United States
Contest Holder
Joined: Sep 14, 2015
Posted On June 3, 2019
  added 2 more images.
1 shows another 3 color scheme which I like also like the use of negative space. You might make an almond shape with a "main" road and then smaller roads out of negative space. Just an idea.

2. I like the simplicity of this logo

Country Flag United States
Contest Holder
Joined: Sep 14, 2015
Posted On June 2, 2019
  please integrate negative space, again modern and clean minimalist designs.
For example if you go the circle route break it up or have the words be larger than the circle, just some ideas

Country Flag United States
Contest Holder
Joined: Sep 14, 2015
Posted On June 2, 2019
 #9 no man walking with camel
Also the camel needs to be futuristic, minimalist if you decide to use a camel. Not necessary.

#5 so far has best font I like

#8 I like the concept... if the design can incorporate more around trading goods, or incorporate the SR or maybe a camel's head can be interesting take

US flag United States
Since: May 8, 2009
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