Name On Logo: Silk Road Wholesale & Distributors
Our Slogan
No Slogan
What we do
We are a wholesale business that distributes dried fruits, nuts, seeds, spices, and more. We offer top quality products that we import from around the world.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Quality/trustworthy
2. Modern/sleek
3. Large corporation with best prices
The target audience
The target audience is 95% male, age 35-65, business owners of restaurants, bakeries, other wholesalers, farms, import/export food growers.
Customer locations: USA/Canada
Vendors: we import from entire world including Chile, China, Vietnam, India, Peru, Argentina, Mexico, Canada, etc...
Occupation: Business owners wholesale
Interests: Food, spices, nuts, fruits, vegetables,
People: Logo must appeal to many ethnicities and cultures
Behavior: all customers look for a good deal every time, we want this to be shown through logo with modern design
These people are always looking for the freshest quality product to use in their baking/ cooking or to sell to other parties.
We like these fonts, colors and style
Color scheme: see attached images, these are just for reference, does not have to be these.
Style: Modern, I had 3 ideas
1. Silk Road and then Wholesale & Distributors placed under Silk Road with a logo above or on side
2. The words Silk Road are turned into a modern logo using negative space.
3. Can Have Silk Road Wholesale & Distributors around in a circle with a logo in middle like a stamp of sorts
Font: creative font does not have to be too masculine.
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From list above i like #s, 11, 18, 20, 31, 78, 85, 87 or
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Logo: Either incorporated into the words Silk Road or something to do with trading goods (desert, camel, sand road? again must be minimalist, and these are just ideas think outside of the box... again we sell commodities nuts, dried fruits, spices etc
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
