Name On Logo: Pudgie Cheeks
Our Slogan
No Slogan
What we do
Pudgie Cheeks is a fitness brand that has a major focus on the rear end, glutes, booty, bum bum, or whatever you're comfortable calling it. I sell fitness apparel like leggings, yoga pants, yoga shorts, as well as other apparel that focus on the bum bum like bikinis and under garments (panties). I also sell small fitness gear like resistance bands and ankle weights that help women focus on building their glutes.
Most women want to have a bigger bum bum which seems to be the trend so Pudgie Cheeks represents those women who have it or is working towards it.
Industry: Sports & Recreation
Things to communicate through the design
1. Fun
2. Cute
3. Feminine
The target audience
My target audience is young women between the ages 16-35 who is interested in fitness and exercising and has a fit lifestyle. Young women of all shapes and sizes who are interested in yoga, weight training, running, exercise classes, and any other fitness activities and who are proud of their bodies and love to look great while they are exercising. There is no single perfect body type and all women should feel comfortable wearing Pudgie Cheeks.
We like these fonts, colors and style
I know this brand is focused on a woman's bum bum, but I don't want to cheapen the brand by having a booty or anything similar in the logo. I would like a cute, modest, and professional way to portray Pudgie Cheeks. In the traditional sense, pudgy cheeks refers to a baby's cute puffy cheeks that you just want to squeeze and pinch. But it's inappropriate to use a baby to modestly portray a woman's bum bum so maybe use an outline (silhouette) of cheeks with dimples. I'm open to the idea of using an animal that has extremely huge cheeks with dimples. Hamsters, although not the first thing that comes to mind when thinking of super cute, they do have extremely huge round cheeks. But I'm open to any and all ideas. The main things is it needs to be cute and appropriate to be placed on gym clothes.
I'm open to any and all ideas on font, color, and style that exudes cute, fun, and feminine.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
