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Shax Logo Design Contest
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Seen Saturday, March 23

Design Contest Brief

Views 2303
Company Name: Shax
Our Slogan
None
What We Do
We are a premium fast food restaurant specialising in burgers. Loaded fries, wings, shakes and sundaes fill the the rest of our simple menu. It's an independent start up business and we want to maximise our franchise potential through our branding. We would like our brand to have a fresh, clean and modern design which will be reflected in our food, packaging and shop design.
Industry: Restaurant

Things to Communicate Through Our Design
1. Premium fast food
2. Modern and fresh
3. Simple

Target Audience
We are located in a busy west end location which is becoming a food hub for students and young people. There are multiple resturants and fast food places in the are such as subway and domimos. As well as mutiple bars and pubs in the area. There are 2 major universities close by as well as a large high school. We will be targeting the the age range of (12-25) on a large scale. However, we want shax to be a family friendly place and not solely targeted to young people. We believe the burger is universally enjoyed by people of all ages and backgrounds and we want shax to be a place that reflects that.
We have taken inspiration from brands such as Shake shack, in n out burger & Salt (Dubai).
We want to have a premium brand image at a price you would expect at a fast food outlet - not as expensive as a sit down burger restaurant but not as cheap as a McDonald's. We feel at our price point we can target this demographic well.

We Like These Designs (fonts, colors, style)
I have designed the logo attached so far but this is very rough and could be much improved. A burger has been incorporated into the logo as it has shax within the logo. This is not mandatory and other burger logos/designs are welcome.

I'm looking for a creative but simple logo where either the name and burger are together or side by side. Something eye catching and clever to incorporate the two together. A unique burger design would be good.
We definitely want our logo to have a sleek and simple design. The font used in the sample is kenyan coffee and again this font is not final, but we felt it was bold and modern, other fonts are welcomed in upper and lower case. I have also been rethinking the colours and I want to have a black & white primary colour design with hints of either purple/red/blue to add a eye catching and trendy appeal. Again, other colour combinations are welcome. I have attached some other designs I have liked from other brands.

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Television,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United Kingdom
Contest Holder
Joined: Mar 13, 2019
Posted On March 21, 2019
  so far the designs that have stood out to the most to me are #301/304, #109, #166/167. I feel these have been very simplistic and modern.

I like the lower case font used in #301. />
black and white with a hint of purple is appealing to me most.

looking forward to seeing the rest of the designs over the next 2 days

thanks

Contact
US flag United States
Since: May 8, 2009
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