Name On Logo: Westchester Chiropractic and Wellness
Our Slogan
For an active and balanced life
What we do
This established chiropractic and wellness practice restores function so people can have an active life.
The chiropractic service offers general adjustments to the spine to provide balance and flexibility.
For wellness, they help get to the root cause of disease and treat patients from the inside-out.
The practice is a one-stop-shop for complete health, both for neuromuscular problems as well as internal issues. Internal issues are resolved through acupuncture, nutrition guidance and hormone treatments.
All treatments are designed to put the body back in balance and harmony. All work is done without drugs and away from more traditional Western medicine.
The doctors in the practice help suppress symptoms and pain through the use of hands-on treatments without drugs or surgery.
Industry: Medical & Dental
Things to communicate through the design
1. Welcoming and trusting
2. Athletic, modern and contemporary
3. Convey active life, healthy, no drugs or surgery. Happy.
The target audience
Two main segments:
1 - Men and women 35-60, higher than average income. These people are looking for an improved performance in their daily activities and sports.
2 - High school and college students who need help with pain, mobility or healing in their sports. The decision to see a chiropractor is typically suggested by a parent.
We like these fonts, colors and style
The logo should not look like it's a medical practice.
Ideally not too serious, making the practice more approachable and not intimidating.
Colors:
- Primary: blue
- Secondary: green
- Accent: open to suggestions, but leaning towards rust (dark orange)
Logo must come across as happy and cheerful.
Do NOT use a symbol or picture of spine (vertebrae) in the logo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 23, 2019
Designers, please make sure to include the tagline (slogan) in the design of the logo.
