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LevelUp Logo Design Contest
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Seen Tuesday, March 26

Design Contest Brief

Views 5675
Company Name: LevelUp
Our Slogan
Where gamers play and update
What We Do
The most influential and recognized gaming site in Mexico and all Latin America. Levelup.com features fresh and original content created by gamers for gamers concerning reviews, web shows, special live coverages (i.e. E3 Video Game Expo), and the latest news about the video game industry worldwide.

Site: Levelup.com

“LevelUp.com is the leading site and social network destination for the video game community in Latin America, with over 3.3M monthly unique visitors".
Industry: Internet

Things to Communicate Through Our Design
1. Gaming expertise
2. Trustworthiness & friendliness
3. A more modern and stylish look and feel

Target Audience
Demographics.- LevelUp.com serves Spanish-speaking audiences worldwide. The site offers to the gaming community original gaming-related content such as news, previews, video game reviews, first-hand live coverage, e-Sports coverage, original web series and game-play trailers. User Profile.- Hardcore Gaming, Console Gaming, PC Gaming, e-Sports (Professional Gaming Tournaments). Age.- 18-45. Gender Distribution.- 80% male - 20% female. Traffic Distribution.- Most traffic comes from Mexico and Latin America. Level of Education.- High School, College and higher. Audience Profile.- Our audience is anyone who needs to make a smart purchase decision regarding video games. At LevelUp.com we take people through the journey of deciding what video game they want to purchase based on critics, reviews, and game-play trailers in order to facilitate them a smart purchase decision (i.e. we advise them not to buy video games that sucked i.e. Fallout 76). We offer previews and reviews after launch dates, and we even offer a place where users are able to discuss gaming-related topics in a live scenario with other gamers...sense of community.

We Like These Designs (fonts, colors, style)
We’d like for the logo design to align to these 2 design ideas: Design 1 (Full Logo).- This version of the logo must include full word “LevelUp” and will be utilized for web, videos, Facebook headers, Twitter, promotions, stickers, and so on. Design 2 (Icon).- This version of the logo can be an icon designed either on a square or circular fashion and will be utilized for Apps, Favicon, YouTube thumbnails, profile images on social media, W10 thumbnails, and so on. Fonts, Colors, Style.- We’re not satisfied with our current logo design, please see previous logos below (attached). Overall our last and most recent logo design wasn’t well received among the gaming community in Latin America. This is why we’d like for all design proposals to be based on the logo we launched back in 2015 (see attachment), yet we want for it to convey a fresher look and feel (more modern and stylish) and to align for its use in merchandising and e-Sports tournaments as a “sponsor” brand, as well as for use in multiple platforms, including: Web (.com), YouTube Channel, Facebook Page, Instagram Page, Twitter, and Twitch. We’re looking for a logo design that is simple yet stylish, modern, and friendly in order to convey trustworthiness and most importantly, loyalty to our audience. As Far as Color Goes.- We’d like for the logo to rely on color red primarily as it has always suited our identity within the gaming community, yet, we’re open to receive design proposals on other colors, as long as all designs keep conveying the concept and identity we’d like for the logo to represent. As Far as Wording Goes.- The word “LevelUp” MUST be utilized on all logo designs. Word "LevelUp" must be featured on the inside rather than on the outside and can be accompanied by a symbol related to the gaming world, as long as said symbol is subtle and friendly. Also, the word ™ must be present on the logo (this is a MUST as well). Please describe all intended uses for the logo: Web.- LevelUp.com. Merchandising.- We want to be able to use the logo in t-shirts, mouse pads, glasses, and all sorts of merchandising. YouTube Channel.- www.youtube.com/user/levelupcom. Facebook.- www.facebook.com/LevelUpCom. Instagram.- www.instagram.com/levelupcom. Twitter.- twitter.com/LevelUpComfacebook.com/LevelUpCom. Twitch.- www.twitch.tv/levelupcom.

Our Design Will Be Used On
Web,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Designer
R-r
Country Flag Indonesia
Designer
Entries: 2632
Joined: Aug 11, 2014
Posted On March 6, 2019
  maybe reopen contest...

Designer
Country Flag Greece
Designer
Entries: 1818
Joined: Nov 8, 2016
Posted On March 6, 2019
 With all due respect Sir you can not ask from designers to copy a specific concept that already belongs to another designer. It's the designer's cocnept which he/she owns exclusively until this is sold.

Country Flag United States
Contest Holder
Joined: Feb 19, 2019
Posted On February 28, 2019
  Hi all,

Thank you all for participating in the design of our new logo, we're really looking forward to selecting a winner. However, we'd like to communicate to you our feedback in regards to what's been discussed internally in regards to all logo designs received until today.

At this point of the contest, we'd like to focus all design efforts on logo #13. We believe the look and feel of this logo perfectly suits the look and feel we're looking for this new design. Point in case, starting today and until the end of the contest, we'd like for all participants to resubmit your logo design based on logo #13, meaning utilizing typography from our previous logo (refer to attachments) in order to modify it to return its essence to the classic LEVELUP design, yet maintaining the "arrow (pointing up)" design between letters "U" and "P", just as displayed on logo design #13 but showing a bigger and wider arrow pointing up.

Moreover, we'd like for the symbol itself to incorporate the "arrow (pointing up)" design as well and on a similar fashion, meaning arrow should be pointing up between letters "L" and "U".

Also, we'd like to see a logo design where font size for word "UP" is bigger in order to symmetrically match the font size of last letter ("L") of word "LEVEL" in order for the logo to give the impression that it's already "leveling up", yet maintaining arrow (pointing up) between letters "L" and "U" enlarged.

As for color red featured in our logo, specifically in word "UP", we're to open to receiving design proposal with variations for this color, i.e. a stronger red, a lighter red, a reddish red, and so on.


Moreover, we'd like to take this opportunity to thank you all for your kind support with our logo design. We're really looking forward to selecting a winner.

- The LevelUp Team.

Designer
mef
Country Flag Croatia
Designer
Entries: 1801
Joined: May 14, 2017
Posted On February 22, 2019
 We would like to stay away from logos referencing the number one. Like the ones that use a "+1" o a "1" instead of an "L".

why?

Country Flag United States
Contest Holder
Joined: Feb 19, 2019
Posted On February 21, 2019
  We would like to stay away from logos referencing the number one. Like the ones that use a "+1" o a "1" instead of an "L".

Contact
US flag United States
Since: May 8, 2009
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