Name On Logo: CEO MOMS
Our Slogan
Orange County or "OC" if you abbreviate
What we do
The Small Business Development Center is creating this new program "CEO MOMS" for mompreneurs looking to start a business. We will be providing training on how to formulate your idea, plan for your business, setup your business, market it and operate it. The program has guest speakers who have had success as Mom CEOs and who can inspire our participants.
We also offer access to business consultants, resources and networking opportunities to help these startups begin selling! The program concludes with a "Mom Pop Up Shop" where participants can sell their good and services for the first time. The CEO Mom program is really meant to be a "crash course" of the basics of how to go from an idea to a plan to a startup. This program will be educating participants step by step on how to form their business, find a niche, understand their market, setup operations, digital marketing strategies, markets to sell their goods and provide market research for them. This program is offered at no cost.
Industry: Miscellaneous
Things to communicate through the design
1. Clean/Modern/ Creative
2. Caring/Genuine/Clever
3. Eye-Catching and Bold/Different
The target audience
Moms/Women of all ages but in our region typically 30 - 45, targeting across Orange County in California. These moms are multi-taskers, bold, creative and go-getters! They are selling goods in multiple industries primarily beauty, health and fitness, retail, professional services (e.g. writers, marketing consultants, freelancers, etc., healthcare, arts and education.
We like these fonts, colors and style
Included here is our main logo America's SBDC, this MOM CEO logo MUST follow the same look/feel of this logo red, white, blue and grey (color codes below) and must be branded to fit with the other programs in our suite of services (webify. brick by brick SBDC intel etc. below). We'd like for this logo to be more than just words, we'd like to incorporate some kind of icon to engage these mompreneurs.
CMYK Colors:
Red: 12,100,73,2
Blue: 100,89,34,25
Grey: 0,0,0,30
White: Standard White/Paper
**You DO NOT have to use all of the colors above you can use a combination or one color etc. as long as they're in that palette.
What we want: Some kind of illustration/icon to go w/the name of the program, something you could see on printed materials and is exciting. "Says it all" with an image, catchy and something moms especially could relate too. We'd love for it to be more abstract in nature, fading colors and modern style.
What we don't want: Cutesy drawings or just letters. We DO NOT want any type of silhouette of a woman or any gender revealing illustration or icon.
HERE IS A LINK TO IDEAS WE LIKED:https://drive.google.com/drive/folders/1jyhXuD7i33sNuvhQQjXFllrfXB1AbpuI?usp=sharing
and below (the logo in purple and orange) is an example of the "abstract" idea we were thinking, but not EXACTLY this, incorporating elements like the heart, the baby etc.
Our design will be used on
(Web) (Print Media)