Name On Logo: Legacy Laces
Our Slogan
Share your cleats. Share your story.
What we do
Our primary mission is to collect donations of new and pre-owned cleats and distribute them to kids in need. What makes us unique is that we ask our donors to provide a short handwritten note with their donation, which is then shared with the recipient. We believe this handwritten note makes the giving experience more personal.
Industry: Non-Profit
Things to communicate through the design
1. The concept of giving.
2. The idea of hope.
3. The feeling of happiness (derived from giving or receiving).
The target audience
Parents of youth athletes (particularly those taxiing kids around to practices, games and tournaments); potential funders and/or sponsors who believe in our cause and want to support us financially or otherwise; sports organizations looking to give and/or receive sports equipment (primarily, cleats).
We like these fonts, colors and style
We are open minded on the style and invite creativity, with these notes: We prefer something more on the simple side that can also translate easily to all types of media and merchandise (e.g., hats, t-shirts, etc.). Since we are a sports-related company, something "sporty" is fine (like a crest, for example) but we prefer to stay away from something very aggressive or dominating since our focus is on charity and the act of giving. We are currently getting our "foothold" with soccer cleats; however, we expect to expand to other sports such as American football and baseball.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
