Name On Logo: NSFW t-shirt
Our Slogan
No Slogan
What we do
NSFW it´s a t-shirts brand with stamps ranging from geek to transgressive.
We will also sell another products such as mugs, stickers, socks, shorts, wallets and key chains.
Sales will be made only through the internet.
JINX it´s a good reference on this business. They make perfect adaptatios of some well known companie logos for their stamps.
Industry: Retail
Things to communicate through the design
1. Geek style
2. Transgressive attitude
3. Originality
The target audience
The target will be:
- Young people.
- Both sexes.
- Fans of the Internet, gadgets, technology and pop culture (movies, music, comics, series).
- Liberal and open-minded.
- Authentic people.
We like these fonts, colors and style
The logo must have positive and negative applications. Must be identifiable and not lose the reading when reduced to small proportions.
The word "t-shirt" should appear as a minor element, demonstrating the brand's business area.
The logo can follow some of this styles and concepts (this is not a requirement):
- Old Style, with blazons (like Liverpool FC, Manchester United Football Club or Cavalera)
- Tribal and trangressive (‘S’ letter from the rock band Sepultura)
- Internet and Geek (Yahoo!, Jinx)
Other logos for reference: Marilyn Manson, Ecko Unltd., Jinx.
Our design will be used on
(Web) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Aug 27, 2010
NSFW = Not Safe For Work
[Login to view URL]
I have noticed that the logos submitted so far have no geek style. Seems like the designer are caring too much about the transgressor aspect of the briefing.
Perhaps designers can use some palpable elements that relates with the geek world. I believe that this could bring upp some good logos.
- Jinx used a skull with nerd style glasses, allying the two elementes, the transgressive skull and the geek glasses in the same design. This logo can be used in diferent ways and stamps of the brand.
- Ecko, another clothes brand, uses a rhino as a more realistic element and it looks good on the logo.
Another detail: you have total freedom to use your favotite colors.
