Name On Logo: Real Life Adventures
Our Slogan
None
What we do
Real Life Adventures provides life-changing travel experiences throughout Latin America while supporting environmental sustainability and boosting the region’s reputation as a first-class destination.
The Brand-
Monday comes and it’s back to “real life” with its overwhelming stream of emails, traffic and deadlines. But there is nothing real about hyper-air-conditioned cubicles, nothing real about sitting for 8 hours a day.
Real life is out there waiting for all of us, it awaits in the sand dunes, in the rivers, in the cobblestone streets of tiny villages. It’s in the eyes of people you have never met, it’s telling you to be true to yourself.
In Real Life Adventures we want to take you back to reality, we want to show you places you could have never imagined, we want to share the lifestyle we love and cultivate that feeling of connectedness inside you. Join us on a life-changing adventure!
Industry: Travel & Hospitality
Things to communicate through the design
1. Adventure
2. Inspiration
3. Freedom
The target audience
Real Life Adventures’ customers are 18-70 year old people mainly from the US, Canada and Western Europe (France, Germany, etc). They are highschool and college graduates that spend most of their time solving everyday problems and normally feel tired or stressed. They are motivated by the time they can dedicate to themselves and their families and are looking for extraordinary travel experiences.
We like these fonts, colors and style
I would like the designers to take a close look at the attached brief and be creative.
Do's
-One of the elements in the logo could be a map of Latin America. It doesn't have to be realistic, please use your creativity
-You can also consider the subtle use of mountains as a design element
-I like black and white logos with simple clean lines, but I'm opened to color accents (red, blue, green)
Don'ts
-I don't like cartoonish logos
-I don't like logos that are just letters with no other elements
-It isn't only about outdoor travel experiences, we have all sorts of travel styles (comfort, gastronomic, etc.)
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
