Name On Logo: GinJa Bozza
Our Slogan
Premium Ginger Beer
What we do
Our product is a pre-mix alcoholic ginger beer. You mix the powder contents of the packet with water and leave for 24 hours to ferment, the end product is a delicious alcoholic ginger beer.
Industry: Retail
Things to communicate through the design
1. Alcoholic Ginger Beer - it is not a cold drink.
2. Premium Ginger Beer
3. Traditional focus on Zulu culture/market
The target audience
Age 30 to 70 years old. Mostly Male market. Focus on lower income rural areas. Large part of market is unemployed, living off grants. Very basic or primary education. Focus on traditional Zulu culture.
We like these fonts, colors and style
NYALA maize meal: we like the color scheme and style of the design, as well as the focus on Zulu culture.
KING KORN: We like the icon of the Zulu man with beer pot in his hands. The Icon effectively explains the product. Focus on Zulu culture.
The Logo will be used on packaging and print marketing material.
Our design will be used on
(Print Media) (Billboards & Signs)
