Name On Logo: TANDEM Tagesbetreuung Kinder Senioren

Fascht ä familie

The association includes an intergenerational daycare where kids (up to 5 yrs) and elderly or lightly handycapped people spend time together. Goal is to create a family like environment, where both profit from each others age while dedicated professionals take care of them. This symbiosis/Tandem shall be seen within the logo.

Industry: Non-Profit

1. Joy / fun

2. Attractive for young and old

3. Family

Modern parents with young kids. Medium yo high income. 1 or both working parents, traditional or patchwork families. Adults above 50 with parents that might need support / day care. Independent women with part time employment. Medium income. Old people (over 80) directly affected. Medium to high income. Country: Switzerland, German speaking part. Modern / open minded mindset.

See attachment. Ideally the logo consists of the writing and an incorporation of an additional visual / icon or else the visual is separate to the writing. This in order to keep the font and colours, as the board is rather conservative towards too much of a disruption... but if u are super creative and love the challenge u can also propose something completely new :-)

(Web)  (Print Media)  (Billboards & Signs) 

- Logo shall include or work with small and big hands. visualize a together.
- Colour orange is a must. here we are a bit confused since print and online colours shall match and we have no clue how to match hex and pantone perfectly.
hex would be F5562F. or something similar. we are trying to find the original code.
- try to follow original logo. keep white / orange contrast
- use a very visible and readable font, though a warm / welcoming one.
- readability of letters / brand name shall be high. Shall work for posters as well as in letter heads.
- hands / visualization shall also work separate and as profile picture etc.