Name On Logo: Romar
Our Slogan
No Slogan
What we do
We are the official representative, distributor and leading food and beverage wholesaler for an extensive portfolio of premium brands on Aruba.
Our portfolio includes alcoholic beverage brands covering spirits, wines and beers such as Bacardi, Grey Goose, Patron, Old Parr, Smirnoff, Jose Cuervo and Baileys. The company also boasts the islands’ most comprehensive portfolio of wines including well known names such as Concha y Toro, Santa Margherita, Sterling Vineyards, Navarro Correas and Penfolds which represent wines from every major wine producing region in the world. Last but not least we carry premium beer brands such as Heineken, Amstel, Guinness and Coors light. The food and non-food portfolio at Romar Trading covers brands such as Frito Lay, Heinz, Campbells, Goya, S.C. Johnson, Reynolds amongst others.
Our activities are not limited to sales and distribution; rather, as the official representative for these brands, they also involve the local brand development and marketing for the brands in our portfolio. This makes for a very versatile company strong in relationship building, selling, logistics and creativity. Romar Trading is a well known company on the island, but we need to revamp our image, this means first of all a new name “Romar” instead of “Romar Trading”. We are looking to modernize our image, starting with a fresh new logo.
Our Mission:
The Romar Promise: To lead the way in providing value by offering the finest high-quality products and superior service. We are committed to managing our operations responsibly to benefit the consumer, our people, our customers, the local community and the environment, while providing consistently attractive returns to our stakeholders.
Our Values:
• Passion: we are passionate about our products, we cherish our brands and we are creative and courageous in pursuing their full potential
• Innovation: we are innovative, constantly searching for new opportunities for our brands and we are always learning, always improving
• Quality: we offer only the finest high-quality products and superior service to our customers
• Results oriented: we are fully committed to achieving our goals, we set high standards and we stretch to exceed them
• Responsibility: we are proud of what we do and how we do it, we behave responsibly with the highest standards of integrity
Industry: Service Industries
Things to communicate through the design
1. luxury, confidence and sophistication
2. innovation, proffesionalism, experience
3. creative, fresh, trendy
The target audience
We have no specific target group. Romar operates numerous brands, the "corporate logo" for Romar should target not only the consumers but also local bar and restaurant owners, super and mini markets, international hotel chains, and really all retailers and food services that carry our brands. Romar is also actively involved in the community and is a well established part of Aruba.
We like these fonts, colors and style
We do not want to retain the word "Trading" in the Logo or name just Romar. Other than that the logo needs to be:
• web 2.0 design
• professional, clean, creative and fresh
• a modern font
• scalable and reproducible in black and white or colour
• not too feminine or masculine
our don'ts...
• please no product reference (such as bottles etc) or references to our flag
logo's we liked on logomyway.com:
• 4elements #27 by junaum (http://www.logomyway.com/contestView.php?contestId=2256)
• sideeffects #435 by bondoc (http://www.logomyway.com/contestView.php?contestId=2021)
• rapid result movies #85 by SMA (http://www.logomyway.com/contestView.php?contestId=2176)
• sensory 9 #175 by akuchand (http://www.logomyway.com/contestView.php?contestId=2177)
• little impressions 177 by HALO (http://www.logomyway.com/contestView.php?contestId=2228)
• River Stone #406 by junaum (http://www.logomyway.com/contestView.php?contestId=1888)
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Aug 24, 2010
Designers! thank you soo much for your input! we have some additional notes:
COLORS: no purples or pinks and if red is used it should not be dominant also be careful with brown
GARDIENTS: instead of gardients we would prefer that you use two or more tones of the same color to create the effect...
FONT: we like flat letters the best... no gardients/emboss etc.
Thank you for your work! we really appreciate it!
