Prize Amount

$1,000 Prize

Entries

916 Entries

Contest ending time

Ended

DEEMONZ Logo Design Contest
Name On Logo: DEEMONZ
Our Slogan
None
What we do
Floorball sticks in high tech materials. Please see [Login to view URL] for more information. Over time we will develop not only the stick, but a whole concept incl. sportswear, shoes and gear. We're not an ordinary floorball brand, but more like the "Gorillaz" of music.
Industry: Sports & Recreation

Things to communicate through the design
1. Speed/Energy
2. Cool/Humour/Crazy
3. Performance/High Tech

The target audience
Primarily junior/youth up till 25 years of age. Both sexes. Location world wide, but floorball firstly large in EU. As said in the business brief, we're not an ordinary brand, but will focus on building a brand using story telling in social media platforms. The marketing will not focus on the material itself, but the stories we can produce. Benchmark: Gorillaz and fiction story: Gang of six coming from out of space (Planet DEEMONZ, Planet D) and taking over the planet. Please see attached squad as an example. To combine Gorillaz story telling (cartoons vs real world) with the one of Tarantino’s Kill Bill 1/2 (revenge on a team of assassins, Deadly Viper Assassination Squad).

We like these fonts, colors and style
Spray paint/Graffiti We need DEEMONZ as a word mark but also a figurative mark/icon/logo To use the floorball ball to create an icon could be one way (Planet D). We're also inspired about the Japanese sign for sword (floorball stick in this case), who looks like a "D". Pls see attached pic. IMPORTANT: WE WANT SIMPLICITY TO FORM THE DESIGN.

Our design will be used on
(Web)  (Print Media)  (Billboards & Signs) 

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