Name On Logo: we are Black Coffee
Our Slogan
"at the heart of every cup" (not required)
What we do
We are a gourmet coffee chain selling only premium coffee. We use only the best beans and equipment. No compromises on either. Each cup is individually made; except for our ice coffee.
We are eco-friendly and fair trade; and source where possible directly from growers.
Industry: Restaurant
Things to communicate through the design
1. HIgh Quality - Coffee for people who know good coffee
2. Environmentally Friendly - Fair Trade
3. Accessible, Cozy and Comfortable
The target audience
18-35+, Urban, Medium+ income, college educated, environmentally conscious, conscious consumer, coffee connoisseur. Appreciates a quality cup of individually made coffee. Needs access to wi-fi (maybe short term office). Appreciates novelty and different cultural influences
We like these fonts, colors and style
Preferred color scheme is cream, brown and black for the moment. However, open to other considerations. Prefer something modern, yet warm and welcoming. A contrasting color could also be interesting
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
