Name On Logo: Lighten the Load Campaign
Our Slogan
....because a trash bag is not a piece of luggage
What we do
We are a non-profit group, comprised of and spear
headed by Family Court attorneys in St. Clair County, AL. We were inspired at a conference, while listening to a panel of former children who had aged out of foster care, speak. They indicated the one thing they could all think of that would have made their experience in foster care easier was to have a piece of luggage of their very own and not have to throw their belongings in a trash bag (demeaning) while their whole worlds were already being torn about. We got to work and started our campaign to raise awareness of the need. We collect new pieces of hard-sided, rolling luggage for the children who come into foster care in our county. We have collected a total of approximately 180 pieces of luggage so far, and we have provided those to foster children. However, the need NEVER goes away, as there are always new children coming into or returning to foster care.
Industry: Non-Profit
Things to communicate through the design
1. We NEED your donations
2. We help children who need it the most
3. We CAN make the foster care experience a little easier
The target audience
Males and females with charitable spirits, civic organizations, religious organizations, professionals, ANYONE willing to donate and meet this need.
We like these fonts, colors and style
Simple but powerful
Work in a piece of luggage some how with the wording
Easily readable, bold fonts
open to ideas on colors
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Jun 7, 2018
Would like an image of a child depicted in the logo
